The product in the image is the Natural Mantra 100% Organic Multani Mitti Lavender Bliss Facepack. Multani Mitti, also known as Fuller's Earth, is a natural clay known for its extensive skincare benefits. 

Key Benefits

• Deep Cleansing: It absorbs excess oil, dirt, sweat, and impurities from the skin, helping to unclog pores.
• Acne Control: Its oil-absorbing, anti-bacterial, and anti-inflammatory properties help combat acne, pimples, and reduce associated redness and irritation.
• Skin Brightening & Toning: It helps remove dead skin cells and reduce blemishes or dark spots, which can improve overall skin tone and texture.
• Soothing Effect: Multani Mitti provides a natural cooling sensation, which can help calm sunburnt or irritated skin.
• Tightening: It has natural astringent properties that tighten the skin, minimising the appearance of large pores for a smoother look. 

How to Use

While the image is of the powder form, a typical application involves mixing it with a liquid to form a paste. 

1. Preparation: Mix a small amount of the powder with water, rose water, milk, or aloe vera gel to form a smooth, even paste.
2. Application: Apply the paste evenly to a clean face and neck, avoiding the eye area.
3. Drying: Leave the pack on for about 10-15 minutes, or until it is dry. Do not leave it on overnight, as it can cause excessive dryness.
4. Rinsing: Rinse off thoroughly with water and gently pat your skin dry. Follow up with a moisturizer to maintain skin hydration.